>It's almost violating somehow, maybe like seeing capitalism get violated or something. Their demographic is pretty much every adult in America and they tap onto that aspirational mindset to achieve it which is why people who can kinda see through the bullshit might come out with the sensations that are being described in these comments. So, I respectfully think you're misreading Apple's demographic. A gaming laptop can easily cost 2500+ dollars and will depreciate much faster. In terms of laptops, how many people really spec out their macbooks? I would say people probably buy in the 1000-1500 range and laptops are long-lasting products. A foldable will run you 1800-2000 dollars for a product that you know is not designed to last more than 2 or maybe 3 years. In terms of the phone market, foldables are probably the most luxurious products right now. They make products that are on the upper-end of what average people can afford but they put a lot of care into presenting these as clean as possible so that people feel like they are buying into luxury.
I think saying apple doesn't make products for the average american consumer is really falling for their marketing. 1500 dollars? That's affordable when you think of other luxuries, how expensive can a watch get? It's quite a remarkable thing, that the most luxurious phone you can get from Apple is what. Their image is one of exclusivity, but products such as the iphone, macbooks, ipads are actually mass-market products. I mean, believe it or not, that's what the average american wants. As soon as one specs out and bumps a laptop, one suddenly finds that they may as well get a different laptop, ie once you bump up a MacBook Air, you may as well just buy a Pro, until all of a sudden your £999 purchase idea has turned into £3000 and a debate about AppleCare.Įxcept pretty much every American has an iphone? How many americans have macbooks? Ipads? So it's most definitely for the average american.
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Most recently I walked in and basically said “I would just like to buy this phone right now” when I wanted an iPhone Pro Max in a rush, and the hassle that I got led to me walking out and going to John Lewis (uk department store) next door, where I said “I would like to buy an iPhone Pro Max” and had one in my hands 90 seconds later and was paying for it, at £60 cheaper than Apple.Īpples pricing structure is also annoying nowadays too.
All they can do is toe the party line and what they’ve been trained to say and do, which kind of falls apart when faced with someone who has used Apple computers and products for some 25 years now. Every time I’ve been in my local Apple Store, I’ve basically been talked out of purchasing, or it becomes a huge hassle of upselling and extra worrying charges, and quite frankly, stupidity and lack of knowledge from the pseudo-smart staff.
Otherwise, just sell me the damn product! I guess maybe I'm just not their target audience any more. The VR headset is a case in point - if I want to be guided through the process, then I will ask for that. The whole experience of visiting an Apple store has changed from being something I looked forward to just another shopping chore. A random store nearby that also sold phones had no issue selling me one. Again, I knew the one I wanted and was ready to part with cash and walk out with a box as quickly as possible - I approached a sales assistant, said: "Hi, I'd like to buy a new phone please" (or words to that effect) to be informed that if I didn't have an appointment, it would take half an hour or so to get somebody over.
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Slightly tangential rant, but is anybody else becoming frustrated with the process of buying Apple products in Apple stores? For me, it started with the Apple Watch - I knew which one I wanted and was ready just to head down and buy one, but I was forced to sit through an entire "fitting" with patronising explanation on how to use the knob on the the side.
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